District Manager


Job ID



$ - $


Job Description:


As a District Manager you will be responsible for managing the strategic coverage of all on and off premise outlets in sales team territory. Drive volume and grow net sales value in order to deliver the annual plan and beat the competition. Lead, coach and develop team capabilities and skill set. Lead implementation of company strategy at customer level via programs that recognize brand strategic and tactical objectives.


Department:  Sales


Reports To: Regional Director


  • Train, coach, lead and motivate direct reports to deliver maximum impact in the market
  • Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
  • Managing Territory Coverage Plan to ensure excellent execution around time management and utilization of resources
  • Ongoing training and development of Territory Managers and Territory Associates through continued instruction during regularly scheduled in-field accompaniment, market surveys and observance of sales teams meetings.
  • Ensures all tools are in place to support attainment of goals and objectives
  • Develop and maintain strong relationships with customer base
  • Provide on-going and current assessments of the results of plans by channel, key account and individual customer
  • Ensure distribution of brands in key purchasing areas within accounts
  • Grow distribution of brands into existing accounts, including new products, and new sizes of existing products.
  • Prospects, quantifies and qualifies all new accounts visited to determine potential fit with brand portfolio
  • Assign goals by individual and assess progress by territory/account for distribution, volume, profit, and sell-through execution.
  • Obtain and communicate updated market competitive information.
  • Other duties as assigned


  • Bachelor’s Degree required
  • 4-5 years’ experience in a similar role
  • Wine & Spirit Education Trust (WSET) Certification
  • Excellent organizational and communication skills (written and verbal)
  • Strong sales background with solid understanding of company selling procedure
  • Demonstrate sound judgment and problem solving skills
  • Excellent leadership capabilities with strong presentation and interpersonal skills
  • Strong organizational and multi-tasking capabilities
  • Proficient in MS Office
  • Track record in coaching, people management and team development
  • Capable of seeking out new ideas, exhibit initiative and be proactive
  • Managing complex customer relationships
  • Strong competitive intelligence within the marketplace
  • Excellent Negotiation and Persuasive Selling Skills
  • Knowledge of Liquor Board Regulations, market trends and competition is critical
  • Relevant cross-functional experience (finance, operations, IT, HR, project management, etc)